For those who have wondered how to start building your yoga websites, the first question is usually: what platform should I use? And… What is the difference between WordPress, Squarespace, Wix, and Shopify?
First, you have to determine what is your main goal. Answer this: what exactly do you want your website to achieve within the marketing strategy for your yoga business? Are you going to create lots of yoga content? Are you going to blog or share videos? Are you going to sell additional yoga related products?
Once you thought about your main goal, it is easier to determine what will be your website main functionalities and needs. With those needs, you know which platform is the most appropriate for your business growth.
Yoga websites for blogging – SEO purposes
If your main goal is to create a content outlet and publishing lots of materials on yoga, you will want a platform that is easy to use but also has all the right technology for you to rank well in the Search Engines. That means you need a platform that will help you not only upload your original yoga content (blog posts, images, videos, audio files, etc) but also shows up properly on Google search results, possibly ranking high for specific search keywords that relate to your content. This will guarantee over time that more people find your content and come to your website for those relevant topics.
For blogging with the intent of showing well in the search results, we recommend using WordPress as a platform.
- WordPress is a reliable platform for search engines to read your website’s content very efficiently. SEO experts go into a lot of debate on whether other platforms can perform as well as WordPress.
- WordPress is been around for quite some time, thus there are thousands of plugins to choose from, making it a very customizable platform to work with. So if your content grows, your platform can grow as well.
- However, sometimes, even implementing the most basic template can be considered an advanced task. It is recommended mostly for somewhat experienced publishers.
- WordPress starts to become complex if you add too many plugins and customizations. It is recommended to hire a developer if you are looking for a custom solution.
Yoga websites for e-commerce – product sales
If your main goal is to generate revenue by selling products, there are a few additional considerations to make. For example, if you sell clothes, you need to have sizes and colors as options for purchase. Do you also want to issue discount codes? Or maybe create a campaign for free shipping? Some of the tools out there have all of these options easily integrated.
For selling your yoga-related products or services, I recommend using Shopify.
- Shopify will have templates that will be specific for product and/or service pages, with the objective to showcase your product/service for higher sales.
- Shopify is also built to include shipping prices, use different currencies and create different promotions and sales.
- Shopify easily integrates with most payment platforms, like Stripe and Paypal. These services connect straight to your bank account.
Yoga websites for an online presence – digital business card
If your main goal is only to have your information published online, with pictures, your extended biography, contact information and perhaps your yoga class schedule, you should go with the simplest platform available. Typically, if your website is going to be a repository for all your yoga information, all you need is the ability to add new pages over time, preferably from a template. Those kinds of yoga websites are more about picking the perfect template than the platform itself. Most simple websites will have information: about you, about your classes/services, how to reach you, social media links and photos/videos.
For creating a simple online presence, we recommend Squarespace (or Wix). For a small monthly fee, they will host your website that can easily be created from a template.
- Squarespace is very easy to use. You simply change the images to your own, change the text and remove any unused content boxes.
- Make sure you pick a template that matches your brand and amount of content, with minimum customization. For example, don’t pick a template that is heavily reliant on pictures and videos if you don’t have any professional pictures and videos. This will minimize the number of changes to a template.
- Some of these templates have one page only which is sometimes enough to get people to contact you. It’s a great way to get started.
On top of these considerations, you must be very attentive to the 6 aspects of your yoga website.
Tip 1: It’s all about what functionalities you value the most
If you decide you will blog twice a week but will sell one kind of T-shirt every year, find a platform that suits your blogging needs, not an e-commerce platform.
Tip 2: It’s about the level of complexity you are comfortable with
Chances are if you find the software you picked is too complicated and you don’t take the time to learn it right away, you won’t be using it regularly.
Tip 3: It’s about being reasonable with your own resources and limitations
Are you really going to do a course on SEO tactics? Or learn how to edit videos professionally? Be realistic with your expectations so your frustration doesn’t get in the way of a fresh website.
Tip 4: Think about keeping the site for 2 years, then evolve into optimizing and grow
A website is a living matter. Whatever you publish today will change over time. Test things constantly.
Tip 5: Pick a mobile-friendly template – no matter what platform you choose
We use our phones for virtually everything now. Make sure your site is responsive and looks good on your iPhone and Android phones.
Tip 6: Open a Google Analytics account right away, if no other tracking system
Google Analytics lets you know how many people have reached your website and engaged with your content over time. This is essential if you want to grow your online business.
SUMMARY & YOGA WEBSITES FINAL COMPARISON
If you are still not sure you need a full website, start by creating a simple page at FiitZ.co with all your information and class schedule, and organize your yoga business for free.