Knowledge is power. Seeking feedback for your yoga classes is essential. In yoga, too often we are taught to look inside for the answers, but here I want to challenge people to look outside. Go outside your comfort zone and be open to understanding what makes you and your teaching style unique. You might be surprised to see a different perspective!
First of all, seek opinions from everyone, beginners, and advanced practitioners. Different levels of practice yield different needs and their views on the same class might be interesting at least. We are often drawn to seek opinions that are similar to ours, and in this case, teachers are more often comfortable chatting with someone on the same advanced level. Yet, perhaps your most important student is the first-timer.
First impressions matter the most, it’s a fresh set of eyes. They are not yet used to your voice, to your quirks, to your style of teaching. They are also looking at yoga as a new experience as a whole. The level of discomfort is a lot higher, so this probably means they are a lot more observant of their environment. They are most likely paying close attention to what you say, to how you say it and noticing all the small details.
Methods for seeking feedback for yoga classes
1. Verbal feedback – talk to people
Feedback is effective listening. The yogi providing the feedback knows that they are being understood. That makes anyone feel like they matter. Being new in any environment is a challenge and being heard makes people more comfortable.
2. Open feedback – reach out when possible
Use your thank you email (after their first class, for example) and include a question asking about their experience. Feedback is also a motivator for people. By knowing that their teacher is listening and committed to also improving classes, yogis can feel a deeper sense of connection and gratitude.
3. A formal survey – gather data
Some free software (like typeform) make it really easy to create a few questions and fire it off to your students every once in a while. The thing is, make it simple. Don’t ask for things you can’t act on. So for instance, if you are not planning to move, don’t ask if parking is easy. Keep it short and to the point. What are you looking to improve in your class?
The NPS system – what is it and why it works?
The Net Promoter Score measures customer experience and predicts business growth. It is a proven method of feedback based on one single question: How likely is it that you would recommend my service to a friend? This could be a very insightful system for small yoga studios since according to a Zenplanner survey data, 46% of business comes from referrals. This makes small studios highly reliant on referral business.
The NPS system scores between 0-10 and categorizes clients in 3 groups:
- Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
- Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
- Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score, which can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter).
The advantages of using the NPS system are many:
- It’s very simple
- It predicts business success
- It’s widely used by other industries – making it common ground for a lot of students
A side note about social media…
Do not rely only on what social media says about your business or classes. It is well-known that these users tend to be on the extreme sides of the spectrum, driven by passion. You can often see your best clients cheering you with love and kindness, as well as the grumpy person that had an awful experience and needs to vent. While bad experiences do happen, the screen creates distance so it is easier for them to write something terrible.
Seeking feedback for yoga classes does not mean that you will change everything because of it. Sometimes students don’t have the right fit and it’s ok to recommend them to another yoga class, another teacher or another level of practice.
Feedback is a tool for continuous improvement. Investing time and effort to care about how people feel is important if you are looking to improve relationships. Just know that sometimes little things can be improved by listening closely to some else’s opinion. And we all know it’s all about the little things.
Do you have another method for seeking feedback for yoga classes? Share it in the comments with us!