Easy Social Media Tips for Yoga Teachers

This is a very popular topic, so I wanted to share my super easy to implement social media tips for yoga teachers. These are tips that anyone can start today and implement, independently of their social media expertise (although I highly recommend watching the basic social media for yoga teachers video first). These are tips…

The Yoga Expo in Los Angeles 2018

It was a lot of fun capturing and sharing some of these moments with everyone at the Yoga Expo 2018. Enjoy these amazing pictures!

Yoga videos: what are the popular video platforms to try

Online yoga videos are hugely popular. It’s a practical way to get your yoga done anywhere, anytime. There are so many benefits, like time and convenience, it is needless to state the obvious here. As some of the social media platforms start serving videos as TV-style programming, videos are gaining even more traction. So here are…

Basic Marketing for Yoga Teachers

There are 3 basic things to make a business successful: people, product, and marketing. If your business is already mature and you have the means to hire great people, develop your best product further and hire marketing resources, that ‘s amazing. If your business is still small and growing, there is no other way around it,…

Search trends in online yoga for 2018

As a newly launched yoga platform, I was browsing for keywords for our own marketing campaign ideas when I noticed a few search trends in online yoga that could interest others. If you haven’t heard about it, Google has a tool called Google Trends that is quite interesting. It shows what keywords and topics are trending…

Having Instagram followers is a tactic, not an end goal

Yeap, that is a bold claim. Yoga is beautiful and visually appealing. Naturally, Instagram and Pinterest are 2 excellent social media to post amazing asanas and gather some likes and followers. However, as we say it in marketing, these likes and followers can quickly turn into a vanity metric. That means these are metrics that are…

Most googled San Diego yoga classes

A while ago, inspired by a group discussion on Facebook, I decided to do some research on Google about Yoga. The group discussion was on how to name classes and yogis had different points of views. These diverse points of views were based on whether they thought the yoga class name was appropriate and not offending…

How to create your own authentic yoga persona

If you are a yoga teacher and need to promote your classes, you need to create an online presence. Whether you take the time to think about it or not, what you say and post online is already your yoga persona. So to get the best results from your online presence, be prepared to create…

How to build your perfect yoga teacher profile

When you land in someone’s profile, pictures are the first thing you see. There is a reason for that. A good picture can communicate numerous things and express feelings right away. So take a look at some quick powerful tips to build your perfect yoga teacher profile, mixing good descriptions and visuals. Express yourself beautifully…

5 websites for free yoga photos

Finding a beautiful picture for your profile and classes can be challenging. If you have the chance to have some pictures taken, that is awesome. But if you are lacking the time to have new pictures, browse these websites. Find pretty and FREE yoga photos you can use to promote your practice on your marketing…

Email marketing and templates for yoga teachers

Email is the most popular means of business communication in today’s world. We rely on our emails to receive our receipts, our airplane tickets, to schedule meetings, to forward important news or information and all sorts of daily things. Yet, using email marketing seems like a lost tradition in some business areas. Most yoga studios…

How to create basic marketing for yoga online?

Marketing is about making people understand who you are and why they should pick you. Marketing for yoga is no different. It is about telling the story of what makes you and your practice unique. Pick the right words It goes without saying that people are looking for inspiration out there. Think about how you…