6 alternative locations to teaching in yoga studios

As seen in another post, San Diego yoga studios are mostly located in downtown and beach areas. However, there are many opportunities to spread the yoga practice beyond the walls. Just because there is not a yoga studio located in your nearby area, it doesn’t mean you can’t expand your regular practice and local following….

Basic Social Media for Yoga Teachers

Every time a conversation about digital marketing comes up, the first question is about social media. Social media is powerful and it continues to grow every single day. However, for social media to work properly for yoga teachers, some basics understandings on how it works and how to use it properly for business needs to…

Easy Social Media Tips for Yoga Teachers

This is a very popular topic, so I wanted to share my super easy to implement social media tips for yoga teachers. These are tips that anyone can start today and implement, independently of their social media expertise (although I highly recommend watching the basic social media for yoga teachers video first). These are tips…

Basic Marketing for Yoga Teachers

There are 3 basic things to make a business successful: people, product, and marketing. If your business is already mature and you have the means to hire great people, develop your best product further and hire marketing resources, that ‘s amazing. If your business is still small and growing, there is no other way around it,…

Spaces and venues for yoga events in San Diego

The people of San Diego are blessed with the weather and amazing outdoor space for numerous activities. Yet, every once in a while we need to book venues and find spaces for certain yoga events or workshops. Here is a practical list of places that often times have the flexibility to accommodate events in San…

Search trends in online yoga for 2018

As a newly launched yoga platform, I was browsing for keywords for our own marketing campaign ideas when I noticed a few search trends in online yoga that could interest others. If you haven’t heard about it, Google has a tool called Google Trends that is quite interesting. It shows what keywords and topics are trending…

Having Instagram followers is a tactic, not an end goal

Yeap, that is a bold claim. Yoga is beautiful and visually appealing. Naturally, Instagram and Pinterest are 2 excellent social media to post amazing asanas and gather some likes and followers. However, as we say it in marketing, these likes and followers can quickly turn into a vanity metric. That means these are metrics that are…

Most googled San Diego yoga classes

A while ago, inspired by a group discussion on Facebook, I decided to do some research on Google about Yoga. The group discussion was on how to name classes and yogis had different points of views. These diverse points of views were based on whether they thought the yoga class name was appropriate and not offending…

Yoga industry statistics & increasing opportunities

The yoga industry is growing year after year and it has proven not to be a fashion-trend to sell yoga pants and mats (although we love our leggings). There are more than 36 million yogis in the US right now. Spending on yoga classes, clothing, equipment, and accessories rose to over $16 billion. On top…

How to create your own authentic yoga persona

If you are a yoga teacher and need to promote your classes, you need to create an online presence. Whether you take the time to think about it or not, what you say and post online is already your yoga persona. So to get the best results from your online presence, be prepared to create…

How to build your perfect yoga teacher profile

When you land in someone’s profile, pictures are the first thing you see. There is a reason for that. A good picture can communicate numerous things and express feelings right away. So take a look at some quick powerful tips to build your perfect yoga teacher profile, mixing good descriptions and visuals. Express yourself beautifully…

Email marketing and templates for yoga teachers

Email is the most popular means of business communication in today’s world. We rely on our emails to receive our receipts, our airplane tickets, to schedule meetings, to forward important news or information and all sorts of daily things. Yet, using email marketing seems like a lost tradition in some business areas. Most yoga studios…