Why is goat yoga and beer yoga good for the yoga community?

Yoga itself is a millenary tradition that includes many different practices. However, as yoga evolves to its actual form and adapts to cultures that absorb it, one thing is sure to always create an intense debate (online and offline): beer yoga, dog yoga, wine yoga, goat yoga… and any new yoga modality that goes viral…

10 ways to generate extra income as a yoga teacher

Yoga teachers have so much to offer to the world, but sometimes the business aspect of the profession falls behind. To help generate additional financial stability, we have gathered from our teacher friends all the income ideas they have executed on. First, I would like to quickly recap how your yoga sales funnel should look…

Top 100 business cards for yoga teachers to shine. Be inspired!

Business cards are one of the top yoga business must-haves. It’s so simple, yet such a difficult choice to make at times! We picked lots of designs that we love. Browse these awesome business cards for yoga teachers. Notice how colors, fonts, and symbols work together to compose these beautiful little works of art. If you…

4 things to know when you create a yoga business logo

Even if you are using your name for your yoga business, chances are you need a logo. Mostly to create a visual communication of your brand, but also to be consistent in your social media and marketing efforts. Creating your yoga business logo can be as cheap as 5 dollars on Fiverr, or cost you…

4 types of yoga students & how to market to them

We all know that not all yoga students are built the same. Different needs, wants, physical strengths and mindsets set all of us apart. To better understand and cater to your potential students with an adequate marketing strategy and message, identifying your main clusters of yoga students is crucial. Take a closer look at these…

Business Tips for Yoga Professionals from 10 amazing coaches

We asked some of the best coaches and professionals in the yoga field their opinions on what helps yoga businesses. Ready for some awesome tips for yoga professionals? Continue to grow with education investments From Francesca Cervero I think that being a yoga professional means you are able to offer yourself fully in your teaching; it…

How to grow yoga in low-income communities – it can be done

A lot of yoga industry marketing campaigns have aimed at young slim women, a no-brainer old tactic for fitness sales. However, this notion alienates a huge portion of the market, including low-income people. Yoga is democratic. You can practice anywhere, you don’t need trendy clothes and you do not need to be super skinny. Well,…

To grow the yoga industry we must praise each other – a lot more

There are a lot of opinions regarding the increasing sensation of competitiveness in the yoga industry. As yoga goes mainstream, shows up on covers of important magazines and more yoga teachers go into teacher trainings, it seems there are endless options for practicing. However the yoga industry evolves and matures, I would like to challenge…

3 important aspects in planning your yoga event outdoors

No matter what event or how big you want to go, there are certain aspects of event planning that are the same for everyone. To make sure your yoga event is successful, consider these items beforehand: location, engagement, and support. But first, be clear to what success means to you and your yoga event. Is…

3 lessons learned with the Kino MacGregor’s X Paul Javid’s discussion

In the last week, the yoga industry has been taken by surprise by two open letters. The discussion is about content rights, fights over contract termination and ultimately, profits. To summarize if you are not yet aware, on March 16th, Kino MacGregor posted an open letter about the law-suit that Alo Yoga has brought against Dana Falsetti…

My yoga website is not getting enough bookings

A few yoga professionals have similar questions on this subject: Why is my yoga website not getting enough bookings? Could I be maximizing my yoga website for more bookings? How can I optimize my yoga website further? I recently have started a crowdfunding campaign to help with our FiitZ yoga marketplace development, and by offering some…

The Marketing Mindset for Yoga Teachers

Stop worrying about being self-promotional. Successful wellness business owners understand and implement marketing on a consistent, daily basis. When I first started Mello Mae, I didn’t feel fully comfortable with self-promotion, but I quickly learned that the more I did it, and the more I did it well, the more successful I became. I would go…

How to use each social platform (with yoga examples)

How do you keep up with your social media outreach? How do you keep up with your content creation and generate efficiency? So many formats, so little time, right? We put together a little explanation on what engages on each platform and what fits each particular media format. But at the end of the day,…