How to use each social platform (with yoga examples)

How do you keep up with your social media outreach? How do you keep up with your content creation and generate efficiency? So many formats, so little time, right? We put together a little explanation on what engages on each platform and what fits each particular media format. But at the end of the day,…

6 alternative locations to teaching in yoga studios

As seen in another post, San Diego yoga studios are mostly located in downtown and beach areas. However, there are many opportunities to spread the yoga practice beyond the walls. Just because there is not a yoga studio located in your nearby area, it doesn’t mean you can’t expand your regular practice and local following….

Basic Social Media for Yoga Teachers

Every time a conversation about digital marketing comes up, the first question is about social media. Social media is powerful and it continues to grow every single day. However, for social media to work properly for yoga teachers, some basics understandings on how it works and how to use it properly for business needs to…

Easy Social Media Tips for Yoga Teachers

This is a very popular topic, so I wanted to share my super easy to implement social media tips for yoga teachers. These are tips that anyone can start today and implement, independently of their social media expertise (although I highly recommend watching the basic social media for yoga teachers video first). These are tips…

The Yoga Expo in Los Angeles 2018

It was a lot of fun capturing and sharing some of these moments with everyone at the Yoga Expo 2018. Enjoy these amazing pictures!

Yoga videos: what are the popular video platforms to try

Online yoga videos are hugely popular. It’s a practical way to get your yoga done anywhere, anytime. There are so many benefits, like time and convenience, it is needless to state the obvious here. As some of the social media platforms start serving videos as TV-style programming, videos are gaining even more traction. So here are…

Basic Marketing for Yoga Teachers

There are 3 basic things to make a business successful: people, product, and marketing. If your business is already mature and you have the means to hire great people, develop your best product further and hire marketing resources, that ‘s amazing. If your business is still small and growing, there is no other way around it,…

Spaces and venues for yoga events in San Diego

The people of San Diego are blessed with the weather and amazing outdoor space for numerous activities. Yet, every once in a while we need to book venues and find spaces for certain yoga events or workshops. Here is a practical list of places that often times have the flexibility to accommodate events in San…

Search trends in online yoga for 2018

As a newly launched yoga platform, I was browsing for keywords for our own marketing campaign ideas when I noticed a few search trends in online yoga that could interest others. If you haven’t heard about it, Google has a tool called Google Trends that is quite interesting. It shows what keywords and topics are trending…

Having Instagram followers is a tactic, not an end goal

Yeap, that is a bold claim. Yoga is beautiful and visually appealing. Naturally, Instagram and Pinterest are 2 excellent social media to post amazing asanas and gather some likes and followers. However, as we say it in marketing, these likes and followers can quickly turn into a vanity metric. That means these are metrics that are…

Most googled San Diego yoga classes

A while ago, inspired by a group discussion on Facebook, I decided to do some research on Google about Yoga. The group discussion was on how to name classes and yogis had different points of views. These diverse points of views were based on whether they thought the yoga class name was appropriate and not offending…

Yoga industry statistics & increasing opportunities

The yoga industry is growing year after year and it has proven not to be a fashion-trend to sell yoga pants and mats (although we love our leggings). There are more than 36 million yogis in the US right now. Spending on yoga classes, clothing, equipment, and accessories rose to over $16 billion. On top…