There are a few things all websites need to get right to maximize all the opportunities out there. So before you start creating campaigns and promoting your yoga website, take a look at these 8 tips to make sure your yoga website is converting visitors into leads.
Following those steps will make sure the very basic is taken care of and get you to start thinking about the next steps.
An easy to understand purpose/slogan
This is the summary of your homepage and your yoga website in a few words. Most people decide to read further or leave a website in under 4 seconds. So make sure your most important message is clear and quick to read on the very top of your page.
For example, “start your yoga journey to a clear mind” or “the yoga path to a no-stress life” – if I am stressed, I know this is for me, it talks to my needs as a user.
An obvious navigation path
It seems somewhat obvious after we point this out, but this is very important for people to find what they are looking for, quickly. Have the most important pages at the top, on the navigation. This allows for quick interaction.
Typically the most important pages on a website are:
Homepage: it summarizes everything on the website and it will probably be your higher ranked page on Google, so it will receive the most traffic.
Contact US page: a lot of times people go to your website to look for your email, address or phone number. When we are in a hurry and just need to check on a simple information, it becomes vital to find this page quickly.
Offerings page: it has to be very simple for people to understand what exactly you are offering. I personally like to focus on what you want to offer the most. Let’s say it’s private classes, so have a link in your navigation that says “Private Packages” and another link “Yoga Classes and Events” with everything else.
About Us/Why Us page: this could be on one page or 2 separate pages, the important part if to really shine your charisma and your differentials. People connect with people, start to build this connection here.
A clear Call to Action on every page
Each page in a website has a purpose. Some pages are meant to be more educational (About me), other pages are meant to be more action driven (ex. Schedule), but each page has to clearly state what the next action should be. This call for the next step or click is what we call CALL TO ACTION (CTA) in the marketing world.
Ensuring each page has a Call To Action gets your user to know where to go next.
Some examples of pages and their CTAs:
- Schedule > Book Now
- About Us > Contact Us
- Blog Posts > Sign Up for Updates
A subscription for updates
Some users just want to make sure they know about your next event, some might want to receive tips. No matter what content you decide to distribute or how often you keep in touch, make sure it is rather obvious that you would like to keep in touch with people.
A story worth telling
People might not remember your name when they meet you, but they will remember a good story for a long time. If you had 3 minutes to chat with someone about your work and passion, what is the story you would tell them? Try and translate that experience into the online world. What is the first thing people should know about your business? What was the turning point in your career? Do you have a customer story that is truly unique to share?
Create small paragraphs that speak about these points and spread them throughout the website in a way that makes sense. But remember to be concise. Keep long stories to your blog posts.
The right images to support your story
In the era of Instagram and Pinterest, investing in good images should be a no-brainer. But before you get started, think about the story you want to illustrate. Marketing is about being coherent and communicate through repetition, with easy ideas.
Use images and colors to appeal to certain areas of your website and to help people focus on the main ideas you are trying to share. Are your images calming or energetic? Are your videos artistic or practical?
The way you portray yourself in your pictures and the context they are taking will also speak loudly about the yoga persona you are creating.
Prove value before asking for something
Most website visitors are willing to give their emails and contact information if they see value in what they are reading. Create a few videos to give a taste of your classes, give away a few tips to get people to engage with your teachings. Trust that people will come back for more if they like you.
Use technology for automation
Some plugins might be easy to implement and have a long-term effect on generating that mailing list you need to grow your business.
MailChimp: is the go-to tool to start sending out your emails. It integrates with just about any website platform to start collecting emails and creating lists. It’s free to start.
Squarespace: the easiest platform to get started on a website. Pick a template and easily change the elements.
Hubspot Lead capture or Hellobar: they both create options to have a lightbox show on your yoga website. These bars can be customized and you can even do some A/B testing to know what works best for your content and design.
Typeform: I really like creating surveys and giveaways with Typeform because it makes it simple and pretty. And it’s free.
Interested in evolving your marketing skills and improve your yoga website? Watch the basic marketing for yoga teachers video right now. Get to know the marketing strategies that can make a difference in your business.